Gold-on-white print design for a Broadway musical with a big cast and a bigger heart.
Front cover
A clean white cover with the cast photograph and glitter-gold lettering, kept simple so the gold does all of the talking.
The Full Monty brought a large ensemble to the CTC stage, and the programme had to hold every name, every band member and every advertiser without feeling crowded — while keeping the gold, glamorous tone of the show's branding.
We set the whole programme on a calm white grid and let the gold cover and cast photography supply the warmth. Cast, band and crew each get their own spread, with consistent type sizes so a reader can scan rather than wade.
A few days including proofs. Most of the time went on balancing the cast list against the advertising pages so neither side pushed the other into cramped type.